“War Room” is expected to break another industry record as DVD sales of the film are outpacing all other movies. The latest Kendrick brothers faith-based film “War Room” is among the most popular items being sold this holiday season, and according to Provident Films’ Senior Vice President Ben Howard, the film’s DVD sales appear to be following in similar fashion to it’s surprising #1 box office performance.
“The pre-sales for the ‘War Room’ collector’s edition DVD and Blu-Ray/DVD combo pack outpaced demand for any other DVD title in the industry based on retail reports,” Howard said in a statement shared with The Christian Post. “In fact, we anticipate ‘War Room’ will break another retail record for the Kendricks beating blockbuster first-week sales of previous best-selling DVDs ‘Courageous’ and ‘Fireproof.'”
“War Room” cost about $4 million to make and earned over $70 million at the box office. The Kendrick brothers have made incredible strides in their small town of Albany, Georgia, as their first four movies, “Flywheel,” “Facing the Giants,” “Fireproof” and “Courageous” together grossed over $80 million. With their newest film grossing almost that same amount on its own, it’s apparent that they’ve reached a new level of success.
The DVD and digital download of “War Room” can be purchased at Amazon and other retailers.