#GivingTuesday, created in 2012, was the brainchild of New York’s 92nd Street Y and the United Nations Foundation. This holiday serves to create a global movement of generosity and kindness by inspiring people to donate to nonprofit organizations around the world.
Similar to how Black Friday represents the beginning of the holiday shopping season, #GivingTuesday is the kick off to the charitable giving season – placing focus on the true meaning of the season.
This holiday is a true social media movement (hence the hashtag). Donors often share information about their favorite cause and organizations on Facebook, Twitter, Instagram, etc. – encouraging their friends and family to contribute as well!
#GivingTuesday always falls on the Tuesday after Thanksgiving. This year, #GivingTuesday will be celebrated on November 28th.
Though #GivingTuesday was created for all types of nonprofits, it can be especially beneficial for faith-based organizations and churches. Historically, Religious organizations receive the largest share of charitable donations. In 2016, 32% of all charitable donations, or $122.94 billion, went to religious organizations. And most of these donations can be attributed to people giving to their local place of worship. This event unites people around the world in doing good which makes #GivingTuesday the perfect time to raise donations for a special fund or mission that your church is organizing.
From our community to yours, we invite you to take part and create your own #GivingTuesday tradition.