June 18, 2018

Is your church doing regular Facebook Live broadcasts? The popularity of this tool continues to grow and flourish, and it is a powerful communication method that your church should be taking advantage of. While the service has been around for almost three years, there are still a lot of churches that aren’t utilizing this tool to reach people.

Facebook is still the default social media network for the majority people in the United States. In fact 68 percent of adults are accessing the platform regularly. Stop and think about that. If two-thirds of the people in your town participated in the same thing on a regular basis, wouldn’t you want to know more about it? Even further, wouldn’t you want to figure out how to best use that trend to see people connected to your church and the message of Jesus? Within Facebook, live videos continue to be a thriving and growing feature of the platform. In fact, 2 billion people have watched Facebook Live broadcasts. And the number keeps growing every day!

Here are the four basic elements that your Facebook Live video broadcasts need to have to help you leverage this channel to reach people.

  • A “Hook” – You need to start with an interesting premise or quick hit idea at the beginning of the video that draws people in to watch more. Like the title of a great news article, a good hook’s job is to grab and hold people’s attention.
  • Educate or Entertain? – Your video needs to either entertain people by making them laugh or it needs to educate them by revealing something. If you use Facebook Live to just “advertise” what’s coming up at your church your audience will tune out. How can you provide value to them? Use one of these approaches to do so.
  • Show, Don’t Tell – This is a visual medium so leverage it. Broadcast from a visually interesting location. Show a prop on camera that will get people’s attention. Avoid the temptation to just be a “talking head” on the video.
  • Call to Action – What are you asking people to “do” because of the video? What is their next step after watching the video? Don’t let people just sit back and passively consume the content but entice them to take a next step!

Source: Ministry Tech

For more great ideas on how to communicate effectively with your congregation, contact one of our Shelby Ministry Consultants today!

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